{"title":"MASCARA","description":"","products":[{"product_id":"darker-mascara","title":"DARKER MASCARA","description":"\u003cp\u003eIntense black volume-enhancing mascara. Ideal for: giving the eyes depth and enhancing the lashes, intensifying their colour*, coat after coat. It’s special because: - its high-performance formula is enriched with a mixture of coloured pigments and a special peptide which intensify the lashes’ natural colour, after just two weeks of use** - the design of the thick fibre brush enables the mascara to be distributed along the full length of the lashes, without leaving clumps; - it is easily applied, even to the shortest lashes; - by building the product up in layers, it allows you to adjust the volume-enhancing effect to your liking. Ophthalmologically tested\u003c\/p\u003e","brand":"KIKO Milano","offers":[{"title":"Default Title","offer_id":57390493794688,"sku":"KM000000011001B","price":48.99,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/9393\/0112\/files\/90000539_KM000000011001B_KM000000011001B_01.jpg?v=1784867301"},{"product_id":"building-base-mascara-volumizing-caring-effect-primer","title":"BUILDING BASE MASCARA VOLUMIZING \u0026 CARING EFFECT PRIMER","description":"\u003cp\u003eMascara primer that boosts the volumising and lengthening effect of classic mascara. Ideal for: creating a wide-eyed look. It’s special because:  - the innovative elastic, ultra-smooth and non-sticky texture blends perfectly with classic mascara and emphasises its volumising and lengthening qualities. - the triangular fibre brush has a highly ergonomic design that makes it easy to apply and distribute the product.\u003c\/p\u003e","brand":"KIKO Milano","offers":[{"title":"Default Title","offer_id":57392029696384,"sku":"KM000000136001B","price":72.39,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/9393\/0112\/files\/90000539_KM000000136001B_KM000000136001B_01.jpg?v=1784865271"},{"product_id":"extra-sculpt-volume-mascara","title":"Extra Sculpt Volume Mascara","description":"\u003cp\u003eVolumizing mascara for fuller-looking lashes with a panoramic effect. The thick yet creamy texture applies easily and is buildable. The lashes are well defined and clump-free. The improved formula has active ingredients that help nourish the lashes. The new hourglass-shaped brush evenly distributes the texture. The brush's square ends reach the shortest lashes and those in the corners of the eyes. The innovative formula and brush together ensure extremely curly, volumized lashes with a panoramic effect. The linear and modern packaging has been created exclusively for KIKO by the celebrity designer Makio Hasuike. Available in one colour.   Ophthalmologically tested. Fragrance free.\u003c\/p\u003e","brand":"KIKO Milano","offers":[{"title":"Default Title","offer_id":57392040575360,"sku":"KM000000441001B","price":71.29,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/9393\/0112\/files\/90000539_KM000000441001B_KM000000441001B_01.jpg?v=1784863631"},{"product_id":"kind-volume-mascara","title":"Kind Volume Mascara","description":"\u003cp\u003eThis volumizing mascara enhances lashes with natural volume, giving them a spectacular, clump-free look with just one sweep. Its buildable formula allows you to layer for the perfect intensity. Benefits: - 89% sustainable vegan* formula enriched with rosewater and sustainable pomegranate extract - 91% ingredients derived from raw materials of natural origin - Fluid, enveloping texture that enhances lashes from base to tip, without clumping - Buildable intensity with one or more coats - Elastomer brush for flawless application, even on lower and shorter lashes - Gentle formulation, suitable for even sensitive eyes\u003c\/p\u003e","brand":"KIKO Milano","offers":[{"title":"02 Deep Soul","offer_id":57392154739072,"sku":"KM000000582002B|02","price":81.49,"currency_code":"RON","in_stock":true},{"title":"01 Growing Glance","offer_id":57392154771840,"sku":"KM000000582001B|01","price":81.49,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/9393\/0112\/files\/90000539_KM000000582001B_01_Growing_Glance_KM000000582001B_01_01.jpg?v=1784863889"},{"product_id":"extra-sculpt-waterproof-mascara","title":"Extra Sculpt Waterproof Mascara","description":"\u003cp\u003eImagine being able to sculpt your lashes, enhancing them with extreme volume and a curl that redefines your eyes. A mascara with an enveloping water-resistant* texture and exclusive packaging, to give your lashes the dramatic look they deserve. Sculpted lashes, extra impact and staying power -Panoramic volume -Formula enriched with a blend of peptides, hyaluronic acid and vitamin E -Rich and creamy waterproof* texture that coats the lashes -Hourglass brush to pick up and distribute the mascara evenly, reaching even the shortest and side lashes, for a curling effect -Buildable effect and customisable result by layering applications up to the desired intensity -Packaging with refined geometric shapes, designed exclusively for KIKO by Japanese designer Makio Hasuike -Made in Italy\u003c\/p\u003e","brand":"KIKO Milano","offers":[{"title":"Default Title","offer_id":57392155066752,"sku":"KM000000673001B","price":71.29,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/9393\/0112\/files\/90000539_KM000000673001B_KM000000673001B_01.jpg?v=1784869322"},{"product_id":"longeyes-plus-active-mascara","title":"Longeyes Plus Active Mascara","description":"\u003cp\u003eExtreme length with a complex of active ingredients that promotes eyelashes' natural growth. Thanks to its K2 Prolash Complex, lashes are up to 56% longer after 28 days of use (lash length increased by an average of 31%). Enriched with antioxidant and moisturizing ingredients, its formula is perfectly matched with the exclusive applicator featuring a thin, cone shape and hollow fiber design. The unique shape of the tip enhances the formula's performance and ensures even application. The fibers in the center of the brush are soft and long for uniform application at the root and short and rigid on the ends to reach lashes in the eyes' inner and outer corners. The mascara's creamy and supple texture together with its applicator's unique features give lashes a feminine, streamlined and sinuous look and ensure effortless application. Black, glossy finish that emphasizes the eyes.\u003c\/p\u003e","brand":"KIKO Milano","offers":[{"title":"Default Title","offer_id":57392157360512,"sku":"KM000000853001B","price":66.19,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/9393\/0112\/files\/90000539_KM000000853001B_KM000000853001B_01.jpg?v=1784860823"},{"product_id":"false-lashes-concentrate","title":"False Lashes Concentrate","description":"\u003cp\u003e\"Top coat\" volume intensifying mascara Applied over your usual mascara, adds up to 75%* more volume.  The spectacular effect of false eyelashes in a single mascara, with magnificent results. Its extremely flexible and adjustable formula has been designed to be applied on top of another mascara, to enhance its performance without weighing down your lashes or creating clumps. Thanks to a special collagen complex and rice waxes, your lashes expand their volume beyond all expectations while remaining light and soft. The innovative spherical mascara brush with differentiated rigid variable length bristles, slightly rounded on the tip, captures and shapes already made-up lashes one by one. Lengthened and expanded in volume beyond compare, your lashes challenge even the most extreme glamour. For a result that even defies the night. *compared to mascara alone. Instrumental clinical trial. Ophthalmologically tested.\u003c\/p\u003e","brand":"KIKO Milano","offers":[{"title":"Default Title","offer_id":57392159523200,"sku":"KM0030106200044","price":42.76,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/9393\/0112\/files\/90000539_KM0030106200044_KM0030106200044_01.jpg?v=1784866689"},{"product_id":"volumeyes-mascara","title":"Volumeyes + Mascara","description":"\u003cp\u003eVolume-enhancing active mascara. Ideal for: incredibly thicker lashes, day after day! It’s special because:  - the innovative formula is enhanced with K2 Prolash Complex, a complex of active ingredients with clinically-tested efficacy for astonishing results  - the conical applicator with hollow fibres, designed especially for KIKO MILANO, ensures even distribution that reaches even the smallest of lashes in the corners of the eye - the creamy, flexible texture works in combination with the brush to envelop and emphasise the lashes with a black shiny finish, ensuring intense volume and extreme curl - now available in a new design with a modern and sophisticated look, it ensures professional results and extremely easy application\u003c\/p\u003e","brand":"KIKO Milano","offers":[{"title":"Default Title","offer_id":57392174399872,"sku":"KM000000830001B","price":66.19,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/9393\/0112\/files\/90000539_KM000000830001B_KM000000830001B_01.jpg?v=1784869203"},{"product_id":"new-maxi-mod-mascara","title":"New Maxi Mod Mascara","description":"\u003cp\u003eLet your eyes do the talking with this volumising and defining mascara enriched with argan oil, designed for simply stunning lashes. +200% volume*, up to 10-hour hold**, mini brush and ultra-black fluid formula that coats lashes from base to tip. Maxi Mod, maximum volume -Instant volume and long-lasting hold for up to 10 hours** -Extraordinary definition and tailored result achieved by building up in layers -Mini Hytrel brush that captures, lifts and separates lashes for maximum definition, distributing product evenly, even the shorter and lower ones -Lashes feel lighter for longer -Enriched with argan oil for a cared-for effect -Tested on sensitive eyes and suitable for contact lens wearers -Made in Italy The Maxi Mod Effect 95% agree that: -the texture coats the lashes from base to tip*** -the mini brush ensures exceptional precision*** 90% agree that the mini brush: -gives lashes extra volume*** -captures every lash, even the shortest ones*** -captures every lash from corner to corner, leaving no gaps*** -leaves no clumps***\u003c\/p\u003e","brand":"KIKO Milano","offers":[{"title":"Default Title","offer_id":57392174596480,"sku":"KM000000863001B","price":82.69,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/9393\/0112\/files\/90000539_KM000000863001B_KM000000863001B_01.jpg?v=1784869454"},{"product_id":"maxi-mod-length-curl-mascara","title":"Maxi Mod Length \u0026 Curl Mascara","description":"\u003cp\u003eTransform your lashes and catch every eye with this water-resistant* lengthening and curling mascara with mini brush. The fluid and intense black colour envelops the lashes from base to tip and amplifies their beauty. Up to 24 hours of hold**, 11.7% longer** and 16.8% curlier** from the very first stroke. The mascara you love, with even more impressive results. Mini spiral brush, maxi results -Mini spiral brush: captures each and every lash, even the shortest and hardest to reach lashes, for unprecedented definition -Fluid texture, for a light and comfortable feeling -Buildable effect: customisable result by layering applications up to the desired intensity -Superior hold: long-lasting up to 24 hours** for a flawless look from the first blink in the morning to the last glance in the evening -Maximum staying power: waterproof*, sweat-proof** and smudge-proof** -Also tested on sensitive eyes and suitable for contact lens wearers -Made in Italy The Maxi Mod Length \u0026amp; Curl Waterproof effect Long-lasting up to 24 hours** Waterproof* and sweat-proof** Smudge-proof** 16.8% more curl with the first coat** 11.7% more length with the first coat**\u003c\/p\u003e","brand":"KIKO Milano","offers":[{"title":"Default Title","offer_id":57392182821248,"sku":"KM000000874001B","price":82.69,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/9393\/0112\/files\/90000539_KM000000874001B_KM000000874001B_01.jpg?v=1784869517"},{"product_id":"lengthening-top-coat-mascara","title":"Lengthening Top Coat Mascara","description":"\u003cp\u003eLength intensifier “top coat” fiber mascara.   Applied after your normal mascara, it adds 72%* more length.   The natural Rayon fibers integrated into the formula adhere perfectly to your lashes creating a natural, long-lasting lengthening effect for an instant \"false eyelashes\" look.   The soft, enveloping formula goes on easily along the made up lashes, without flaking and without creating dark under-eye circles.   Its special spherical mascara brush suggests the proper application of the product directly on the tips of your lashes, where the fibers bind and are set, to enhance the lengthening effect of any mascara.   *Instrumental clinical test.   Ophthalmologically tested. \u003c\/p\u003e","brand":"KIKO Milano","offers":[{"title":"Default Title","offer_id":57392184983936,"sku":"KM0030104700044","price":42.76,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/9393\/0112\/files\/90000539_KM0030104700044_KM0030104700044_01.jpg?v=1784866680"},{"product_id":"twistable-volume-length-mascara","title":"TWISTABLE VOLUME \u0026 LENGTH MASCARA","description":"\u003cp\u003e2-in-1 mascara with an innovative twisting system. Ideal for: adding depth to your eyes and enhancing your lashes with a volume- and length-enhancing effect and one revolutionary product. It’s special because:  -it's a multi-task product that allows you to achieve two effects simply by twisting the applicator;  -the smart elastomer brush extends, enabling the bristles to line up to give the lashes a length- and definition-enhancing effect, while it shrinks into a spiral shape to give a volume- and curl-enhancing effect;  -its fluid and elastic formula with an intense black finish envelops the lashes without leaving clumps.\u003c\/p\u003e","brand":"KIKO Milano","offers":[{"title":"Default Title","offer_id":57392205693312,"sku":"KM000000284001B","price":71.29,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/9393\/0112\/files\/90000539_KM000000284001B_KM000000284001B_01.jpg?v=1784865323"},{"product_id":"curling-top-coat-mascara","title":"Curling Top Coat Mascara","description":"\u003cp\u003e\"Top coat\" curl intensifier mascara. When applied after your normal mascara, it increases the curling effect by 80%*.   Its supple texture is enriched with a special resin that sets and keeps the curl of your lashes perfect over time, without stiffening or weighing them down. The formula flows easily through your already made-up lashes to emphasize their curl with an immediate \"lash curler\" effect.   Waxes and filmogens make the texture even more elastic and flexible and, in synergy with the curved applicator brush, give your lashes that perfect curl.   *Instrumental clinical test. 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You’ll love it because: -Its light, flexible and shiny formula, adjustable in coverage and intensity, is enriched with porcelain flower extract -Its extraordinary volumising effect is ideal for spectacular fan-shaped and glossy lashes -The innovative maxi fibre brush picks up the mascara and distributes it effectively and evenly across all the lashes, even the shorter and lower lashes\u003c\/p\u003e","brand":"KIKO Milano","offers":[{"title":"01","offer_id":57392276078976,"sku":"KC000000912001B|01","price":27.99,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/9393\/0112\/files\/90000539_KC000000912001B_01_KC000000912001B_01_01.jpg?v=1784860993"},{"product_id":"missing-title-14","title":"Magnetic Nights Treat-Lash Panoramic Mascara","description":"\u003cp\u003e-\u003c\/p\u003e","brand":"KIKO Milano","offers":[{"title":"Default Title","offer_id":57392276504960,"sku":"KC000000928001B","price":43.99,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/9393\/0112\/files\/90000539_KC000000928001B_KC000000928001B_01.jpg?v=1784872085"},{"product_id":"extra-volume-wash-off-mascara","title":"Extra Volume Wash Off Mascara","description":"\u003cp\u003eInstant volume-enhancing* effect. A formula that improves the density* of your eyelashes. Extreme performance, for a flawless look that lasts, and gentle removal with lukewarm water or micellar water. Pure tubing magic -Enriched with plant oils and waxes that coat the lashes, giving them a voluminous look -A conical elastomer brush that evenly coats lashes in intense black and easily reaches even the shortest lashes -Buildable effect: customisable result by layering applications up to the desired intensity -Also tested on sensitive eyes and suitable for contact lens wearers -Made in Italy The tubing effect -Instant volume-enhancing effect* -Formula that improves lash density* -Lasts up to 24 hours* and is water resistant* -Easily removed with lukewarm water\u003c\/p\u003e","brand":"KIKO Milano","offers":[{"title":"Default Title","offer_id":57392286925184,"sku":"KM000000843001B","price":71.29,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/9393\/0112\/files\/90000539_KM000000843001B_KM000000843001B_01.jpg?v=1784869393"},{"product_id":"standout-volume-buildable-mascara","title":"STANDOUT VOLUME BUILDABLE MASCARA","description":"\u003cp\u003eBuildable volume-enhancing effect mascara, from natural to intense. The 3D elastomer brush combs through the lashes neatly and gives them a panoramic volume-enhancing effect, with dual-action: the concave area applies the mascara by enveloping the lashes, the convex area combs and defines them. The particular shape of the brush is ideal for a buildable volume-enhancing effect, without sacrificing definition. Available in one intense black shade.\u003c\/p\u003e","brand":"KIKO Milano","offers":[{"title":"Default Title","offer_id":57392290169216,"sku":"KM0030106400044","price":71.29,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/9393\/0112\/files\/90000539_KM0030106400044_KM0030106400044_01.jpg?v=1784866693"},{"product_id":"missing-title-53","title":"Maxi Mod Colour Mascara","description":"\u003cp\u003eColor mascara with a mini applicator for maximum volume. Get a 200% boost in volume* with this bold-colored, long-lasting mascara. 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Ideal for: giving depth to your eyes while ensuring perfect water resistance. It's special because:  -it has a formula enriched with argan oil, making lashes soft;  -the extra-creamy texture envelops the lashes, providing an intense black colour;  -the Hytrel mini brush allows for extraordinary definition;  -in 100% of subjects, lashes appear fully coated from the base to the tip of the lashes*;  -95% of those interviewed agree that the mini brush captures every lash, including the shortest ones***;  -95% of those interviewed agree that the mini brush captures lashes from corner to corner, without leaving gaps***;  -90% of those interviewed agree that the mini brush ensures exceptional precision***;  -90% of those interviewed agree that the mini brush gives lashes extra volume***;  -building in layers allows you to achieve a personalised result;  -the new design is modern and elegant.\u003c\/p\u003e","brand":"KIKO Milano","offers":[{"title":"Default Title","offer_id":58314868785536,"sku":"KM000000435001B","price":82.69,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/9393\/0112\/files\/90000539_KM000000435001B_01_KM000000435001B_01_02.jpg?v=1784865346"},{"product_id":"hug-couture-plume-lash-mascara","title":"Hug Couture Plume Lash Mascara","description":"\u003cp\u003eA volume-effect mascara with an ultra-light texture, enriched with plant-based keratin and panthenol, that increases lash volume* by 51% after just two coats. 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